As the gold standard for innovation & technology in textile – ITMA, culminates in the fashion capital of the world, Milan, there are no doubts that the Digital Textile Pavilion has been a major crowd puller. This is owing to the numerous technology developments & updates showcased on the back of a rapidly growing demand for digital printing on textile for apparel and for home furnishings. At the digital textile pavilion industrial single pass printing competing with rotary screen-printing speeds and new ink innovations for pigment printing created the major interest among the visitors.